Semalt: Google Analytics Filters That'll Improve The Performance Of Your Site

There are a lot of ways to improve your site's performance in Google Analytics, and it's a part of digital marketing. When it comes to showing prominent progress reports or pinpointing the causes of traffic drop, we have to pay attention to how many quality views our website receives. The data of Google Analytics should be accurate and update. Luckily, Google Analytics has made it easy to handle the filters that are important for our website.

Before to talk about those filters, Oliver King, Customer Success Manager of Semalt, offers to suggest you maintain one, unfiltered report or view for every domain name in Google Analytics.

Exclude internal traffic

It is not applicable to all types of websites, only the large-sized companies can get benefited from it. For small businesses, it is important to exclude internal traffic to ensure the quality of their web traffic. They would have to make sure that their site is receiving quality hits and real people are interacting with their web pages. For this, you should set up new reporting views in your Google Analytics account that could exclude the internal traffic to a great extent. You should also exclude your own IP address so that your views and this are not counted towards your website. If you want to exclude a large number of IP addresses, then you would have to use custom filters which are easy to create and have a lot of features.

Remove referral spam

It would not be wrong to say that spam has damaged a large number of websites in recent months. That is why you should pay attention to removing referral spam as early as possible. You should remove all websites or referrers that begin with Darodar, buttons-for-websites, and best-SEO-offers. Here you cannot afford to make any mistake; you should pinpoint the culprits and remove the referral spam and then enter your domains in different fields.

Display hostname and full URL

By default, Google Analytics does not display the full URLs of the pages in its report. So, if your website is, you would have to locate the relevant pages in Google Analytics, and this can be done by displaying hostnames or full URLs. Alternatively, you can create live content and create different filters for different domains. This would not cause any confusion when you have a large number of pages to take care of. Any page on a subdomain should be free from errors before it is launched.

Isolate traffic to a subdomain

When it comes to talking about subdomains, you would have to isolate their traffic from the main domain in Google Analytics. Make sure your subdomains use the same UA tracking properties or codes as your main website. You can perform this task by visiting the separate view section in your Google Analytics.

Lowercase all URLs

Last but not the least, we would like to talk about the lower casing of URLs. It is difficult for many webmasters, but it has a lot of advantages. You can mix different URLs and receive a large number of quality traffic on your AdSense. It's important to consolidate the data and implement the custom filters that can lower all of your URLs.

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